Travel websites often end up looking clumsy and complicated, primarily because designers choose to fire all guns at once. Web design, in recent years, has been all about minimalism, and travel is one niche that allows adequate scope for experimenting. If you are wondering how to start your own website for the travel niche or want to improve your existing portal, we have a few hacks, tips and trends that may come in handy.
Keep the design simple
You don’t want a visitor to get lost in the overall design of the website. Regardless of whether you are designing an informative site on tourism or want to sell travel packages and deals, the website must have an easy and appealing interface. Minimalism doesn’t have to be boring, but you don’t want to use design ideas that don’t sync together.
Be wise with photos and videos
Much like fashion, the travel niche is all about ornamentation. Most of us have come across at least one travel and tourism website that has incredible pictures, and you can stay glued to the screen for many minutes. Using photos and videos on your travel site is a good idea, but make sure that you are using genuine, original photos that are of high-quality. This one aspect can completely transform the overall appeal of your website.
Call to action/bookings simplified
If you are selling products, packages and deals, you want to be sure that the client or website visitor is aware of that. The idea is to have an interface where clients can see the call to action and can take that action easily. While doing this, ensure that your website doesn’t promote or push for sales aggressively. Avoid too many popups and blinking ads and links.
Make room for branding
A travel website, regardless of the purpose, needs to have branding elements. The list includes a logo that’s customized for the site, color scheme or mix, and other corresponding elements. The good news is you don’t have to hire an expert for that. There are website builders that allow users to set the website using simple templates, and you can choose to custom-design the logo.
Finally, make sure that there is enough textual content, because SEO and online marketing requires text and good informative contents. Your travel site should ideally have a blog, where you can share more posts and photos to get regular viewers.